Ad serving software refers to the technology that puts advertisements on websites, so for example, ad serving software providers will provide the means to websites and advertising entities to present ads, choose the ads that will make the most money and monitor the progress of these ads. There are two types of ad serving software, which are publisher ad servers and third-party ad servers, designed for use by advertisers.
Some of the features of ad serving software include advanced targeting capabilities, rich media ad support, instantaneous reports on ad performance, integrations and plugins with other programs and applications, scalability and simple, streamlined interfaces.
Be seen by customers at the very moment that they’re searching on Google for the things you offer.
More than 150,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology.