Web Analytics

Web analytics provide automated processes to measure, collect and analyze data obtained on the web. It can also be used for similar tasks with regard to mobile data.

Web analytics goes beyond the simple basics of measuring amounts of web traffic, but instead provides the basis for in-depth market research that shows businesses how they can not just improve their web performance, but other areas of the business as well. Web analytic software can also be used as a measurement tool to look at the results of more traditional means of advertising and its impact concerning web traffic. 

Related Categories

Web Analytics Software