Used by staff from the marketing and CRM departments aiming to simplify the tedious process of updating their Facebook Custom and Lookalike Audiences, Driftrock Custom Audience Sync is used by companies from a wide range of industries, including retail, FMCG (fast-moving consumer goods), eCommerce, and service providers. The app is geared towards midsized and large enterprises.
More efficient Facebook ad buying for all your business objectives (website traffic, offsite conversions, app installs, etc). Access to Facebook's latest ad formats. Quicker optimization of ads with in-depth analysis of campaign performance. Dynamic Custom Audience syncing with CRM systems, email providers or e-commerce platform. Make the most of Moment Marketing with real world data-triggered Facebook ads (trigger ads based on the weather, what's on TV or extend the reach of your TV advertising spots). Easy asset management
BrightRoll delivers programmatic tools aimed at the buying and selling of video, as well as display and native advertising. For advertisers there are tools to precisely target audiences at scale while reducing waste, improving performance and simplifying digital advertising. For publishers there are apps to maximize yield and efficiency while increasing control. Some of the availabilities of BrightRoll include full-service solutions, self-service options and the option to utilize your own DSP.
BrightRoll offers a powerful platform that is still simplified and easy to use. It delivers programmatic buying and selling tools for all ad formats and devices. With the BrightRoll, DSP advertisers are instantly connected to a large ecosystem of publishers while the BrightRoll Exchange connects buyers and sellers to a top-quality digital advertising marketplace.