Used by staff from the marketing and CRM departments aiming to simplify the tedious process of updating their Facebook Custom and Lookalike Audiences, Driftrock Custom Audience Sync is used by companies from a wide range of industries, including retail, FMCG (fast-moving consumer goods), eCommerce, and service providers. The app is geared towards midsized and large enterprises.
More efficient Facebook ad buying for all your business objectives (website traffic, offsite conversions, app installs, etc). Access to Facebook's latest ad formats. Quicker optimization of ads with in-depth analysis of campaign performance. Dynamic Custom Audience syncing with CRM systems, email providers or e-commerce platform. Make the most of Moment Marketing with real world data-triggered Facebook ads (trigger ads based on the weather, what's on TV or extend the reach of your TV advertising spots). Easy asset management
Bronto marketing automation software helps you to build targeted, revenue driven campaigns based on past campaign data. Use the app to track and compare past campaign performance. Measure revenue for all marketing campaigns, and track purchases coming from email campaign separately from other orders. Detailed order information can be imported into the system using Bronto's API and pre-built integrations. This past-purchases data can be used to automatically calculate RFM (Recency, Frequency, Monetary Value) metrics for each customer.
Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations. Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages. Import e-commerce data: Bronto integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API. Drag-and-Drop Features.