Used by staff from the marketing and CRM departments aiming to simplify the tedious process of updating their Facebook Custom and Lookalike Audiences, Driftrock Custom Audience Sync is used by companies from a wide range of industries, including retail, FMCG (fast-moving consumer goods), eCommerce, and service providers. The app is geared towards midsized and large enterprises.
More efficient Facebook ad buying for all your business objectives (website traffic, offsite conversions, app installs, etc). Access to Facebook's latest ad formats. Quicker optimization of ads with in-depth analysis of campaign performance. Dynamic Custom Audience syncing with CRM systems, email providers or e-commerce platform. Make the most of Moment Marketing with real world data-triggered Facebook ads (trigger ads based on the weather, what's on TV or extend the reach of your TV advertising spots). Easy asset management
dotmailer helps you create and track personalized, segmented and optimized email marketing campaigns. By importing mailing lists, data from web forms, 3rd party sites and apps, as well as website and purchase behaviour, dotmailer helps to segment customer lists and send automated, triggered emails based on events, purchase history and anything else.
Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.Use detailed purchase behavior to create segments based on customer transactions. Add behavioral web tracking data to your segments to send more personalized messages. Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices. Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.