Used by staff from the marketing and CRM departments aiming to simplify the tedious process of updating their Facebook Custom and Lookalike Audiences, Driftrock Custom Audience Sync is used by companies from a wide range of industries, including retail, FMCG (fast-moving consumer goods), eCommerce, and service providers. The app is geared towards midsized and large enterprises.
More efficient Facebook ad buying for all your business objectives (website traffic, offsite conversions, app installs, etc). Access to Facebook's latest ad formats. Quicker optimization of ads with in-depth analysis of campaign performance. Dynamic Custom Audience syncing with CRM systems, email providers or e-commerce platform. Make the most of Moment Marketing with real world data-triggered Facebook ads (trigger ads based on the weather, what's on TV or extend the reach of your TV advertising spots). Easy asset management
Lytics’ Customer Data Platform connects all your data, like email, web, and social, to create a real-time profile of your users. Lytics integrates with existing marketing software platforms like Adroll, AWS, Mailchimp, Customer.io, Facebook, Google, ExactTarget, Slack, Tableu, and more enabling clients to create deep powerful connections with their customers and prospects.
Lytics enables users to use real-time customer data and transform it into marketing ROI. Unify data, create segments and effectively target audiences using the Customer Data Platform. You can also enrich your content through the use of rich data science to find what will work best with your clients.