Used by staff from the marketing and CRM departments aiming to simplify the tedious process of updating their Facebook Custom and Lookalike Audiences, Driftrock Custom Audience Sync is used by companies from a wide range of industries, including retail, FMCG (fast-moving consumer goods), eCommerce, and service providers. The app is geared towards midsized and large enterprises.
More efficient Facebook ad buying for all your business objectives (website traffic, offsite conversions, app installs, etc). Access to Facebook's latest ad formats. Quicker optimization of ads with in-depth analysis of campaign performance. Dynamic Custom Audience syncing with CRM systems, email providers or e-commerce platform. Make the most of Moment Marketing with real world data-triggered Facebook ads (trigger ads based on the weather, what's on TV or extend the reach of your TV advertising spots). Easy asset management
Brands and PR agencies use Prezly to get better at media relations and influencer relations. Large agencies and brands use the online PR toolkit to save time and get better at media relations. It's not just for big teams. PR freelancers and one-person in-house communication teams also use the online software to better understand their contacts with a CRM built for PR teams. They publish their press releases online and on social media and alert their contacts about it with quick multimedia emails.
Social media newsroom: get more and better coverage because you can publish rich content online and integrate it on your site, share it via email, and post it on social. CRM: get more influencer engagement and stronger relationships because you'll have a better grip on your contacts. Byebye Excel spreadsheets.Email distribution: your media and blogger contacts will see the complete story because multimedia gets previewed in the emails. You'll learn what works via the email tracking.