Moz develops inbound marketing software, provides robust APIs for link data and social influence, and hosts the web's most vibrant community of online marketers. Here at Moz, we believe in better marketing: optimizing your site so it can be found on the web, being responsive through social media, joining relevant conversations about your industry, and creating content that people love. We build tools like Moz Analytics and create educational resources to help make better marketing possible for everyone.
Moz enables its customers to realize extensive savings in time and money as it streamlines everyday business operations.
Infer helps to align sales and marketing teams by focusing joint efforts on the leads that are most likely to convert. Both teams can use Infer's lead ranking system to see which leads are top priority and which score badly. Infer's lead scoring model is based on numerous external signals, along with internal data, which is constantly being updated. Signals include employee count, job openings, web presence, social presence, technology vendors, patents, trademarks and more.
Data Science: Infer uses advanced machine learning to calculate a lead score for every new prospect by statistically comparing historical data with newly constructed profiles. Infer Smart Signals: Lead scores in Infer are calculated using data from multiple external sources, combined with internal sources. All this data is available to view and import into other systems through Smart Signals.Multiple External Sources: Infer takes into consideration a range of external data. This includes: social media presence, geography, corporate structure, employee count Marketo.