Wave, the Salesforce Analytics Cloud, is designed to offer a data anaysis tool that is not exclusively used by data analysts. The mobile-first app can be used by all kinds of business users looking for quick and searchable access to business data. The interface is designed to make understanding data more intuitive. Wave combines data from other Salesforce.com apps managing sales, service and marketing, as well as 3rd-party systems and machine-generated data.
Mobile First: Wave was designed for smartphone and tablet use first, but also works seamlessly on desktop and laptops. Key-value Store: Wave is based on a key-value-store, NoSQL database meaning you can bring all data from 3rd party apps and your desktop into the system easily. Data for All: Wave provides insights and reports for back-end, front-end, end-user and developers to query and analyze the KPIs that interest them.Secure Data: Wave can meet high-level data privacy and data security requirements for analyzing confidential data.Multiple Dashboards: Create dashboards for multiple datasets and to meet a variety of business, departmental and individual KPI analyses.
Marin Software is designed for social advertisers, with strength that lies in its provision of cross-channel data. Channels include Marin Social, with the tools to improve ROI on Facebook and Twitter 30% on average compared to native tools, as well as Marin Search, which simplifies daily workflows, identifies new sources of revenue and improves overall financial performance. Marin Display brings cross-device display and retargets advertising across the web as well as Facebook and Twitter. The Audience Marketing Suite allows you to identify, understand and convert audience segments across search, social and display.
The Marin advertising cloud provides activation of first-party marketing cloud data, letting you not only identify but also convert precise, active and profitable audiences across the landscape of digital advertising. Use your CRM, email and analytical data to automate your search, social and display advertising across publishers and devices.