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Fliptop's lead scoring application uses the Fliptop Predictive Engine to decipher which leads have the most potential, their campaign source and what action should be taken next. The software pulls data from your current CRM and marketing automation software to determine the characteristics that qualify successful opportunities for your company. The engine then applies its unique algorithm to score all the leads in your system based on the signals and data points identified.


  • Number of Users: 1000+
  • Sessions: N/A
  • Pricing: Free Trial
  • Device Supported: Web Based (OS Agnostic), Android, Iphone, Desktop


3rd Party Integrations: Integrates with Salesforce Enterprise and Performance editions, Marketo and Oracle Marketing Cloud. Fliptop also offers an open API, web-to-lead Javascript, and webhooks.Predictive Lead Scoring: Identify which are your hottest leads, whether they should be routed directly to sales or if they should enter a nurturing campaign. Predictions are based on custom-built prediction models using your own data. Campaign Optimization: Fliptop shows you in real-time which campaigns and sources are bringing in the highest quality leads.Pipeline Forecasting.


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