Looker's intuitive approach to data exploration makes the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they're asking and the knowledge they've created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.
With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.