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Marketing Optimizer includes an innovative call tracking feature that integrates calls with any web analytics software package using tracking pixels (that's all of them). This allows you to continue to use the analytics software you are currently using, continue to use the A/B and landing page optimization software your are currently using, and pull all the data together to make actionable decisions based on your key performance indicators.
Marketing Optimizer pulls in data from your advertising campaigns, A/B tests, and landing page designs. It tracks the resulting lead data at a level of detail that allows you to pull reports on exactly which campaigns, tests, and landing page combinations are generating the most return for your business.
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