Quantcast offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms, including both web and mobile. The app comes in two parts, Quantcast Measure and Quantcast Advertise. The former is provided for free and offers complete audience demographic and geographic profiles for your websites and mobile apps, as well as your competition. Quantcast Advertise is a paid-for solution that uses data from Quantcast Measure to provide predictive intelligence about customer journeys and paths.
With Quantcast Measure you can understand any audience. This tool is utilize by some of the world's top publishers on millions of digital destinations and features free cross-platform audience measurement. You'll find extreme accuracy as well as actionable insights to attract more advertisers and users. With Quantcast Advertise you can utilize massive collections of anonymous consumer data to great automated and programmatic advertising that will influence audiences and drive conversions. Quantcast Audience Grid introduces the application of a live consumer behavior database and data modeling functionality to the most valuable databases.