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Act-On is an automated marketing software solution designed to engage customers at each step of their buying journey. Inbound marketing services include SEO solutions, social media marketing tools and analytics to let you clearly see what drives traffic. Act-On boasts drag-and-drop landing page design tools and online forms that make it easier to capture leads and create conversions. Outbound features include the ability to create and manage email campaigns ranging from simple to complex, hosting options for webinars and virtual events and analytics and reporting tools with full visibility into outbound marketing campaign performance.
Act-On makes it faster, easier and more efficient to attract and engage future customers at each step of their buying journey through simplified but effective solutions. The solutions are aimed at attraction, capturing, nurturing, converting and expanding leads.
Our 6-point review of Act-On
In this video, we analyze the Act-On marketing automation software product on 6 critical dimensions: Usability, Maintainability, Performance, Integration Ease, Functionality and Customer Support.
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Best Marketing software tool, it's faster and easier
Likes : Best Marketing software tool, it's faster and easier
Dislikes : I would love it if Act On natively integrated with Zoho - I can see that they have integrations with several other CRM services and would love to have the native integration for our CRM.
Problems & Benefits : I love the automation features, although it does have a steep learning curve attached to it - the automation represents perhaps one of the best tools I've seen on the marketplace to date.
Tools/Features Used : ACT ON is allowing us to automate parts of our sales cycle which in turn free's up members of our team to focus on other more important customer needs.
Switched to Act-On? No
Act-On Headed in Right Direction? Yes
Recency of Experience : Less than 6 months
Recommendations to Others : N/A
Other Comments : N/A
N/A
William B.
Feb 7, 2017