BrightRoll delivers programmatic tools aimed at the buying and selling of video, as well as display and native advertising. For advertisers there are tools to precisely target audiences at scale while reducing waste, improving performance and simplifying digital advertising. For publishers there are apps to maximize yield and efficiency while increasing control. Some of the availabilities of BrightRoll include full-service solutions, self-service options and the option to utilize your own DSP.
BrightRoll offers a powerful platform that is still simplified and easy to use. It delivers programmatic buying and selling tools for all ad formats and devices. With the BrightRoll, DSP advertisers are instantly connected to a large ecosystem of publishers while the BrightRoll Exchange connects buyers and sellers to a top-quality digital advertising marketplace.