With a greater understanding of what’s really happening at target accounts, Sales and Marketing are now in a much better position to act. A single ABM platform also allows the teams to communicate effectively. Does a salesperson need Marketing help getting a specific target account engaged? They can now press a button and “call in airstrikes.” Has Marketing identified a particularly engaged account? Notify Sales.
Brightfunnel enables its customers to realize extensive savings in time and money as it streamlines everyday business operations.