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Bronto marketing automation software helps you to build targeted, revenue driven campaigns based on past campaign data. Use the app to track and compare past campaign performance. Measure revenue for all marketing campaigns, and track purchases coming from email campaign separately from other orders. Detailed order information can be imported into the system using Bronto's API and pre-built integrations. This past-purchases data can be used to automatically calculate RFM (Recency, Frequency, Monetary Value) metrics for each customer.
Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations. Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages. Import e-commerce data: Bronto integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API. Drag-and-Drop Features.