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Cision offers a range of products for complete media management, covering both online and offline media. The software provides 4 core services - finding influencers; creating & distributing content; managing press releases; and analyzing the performance of your media. Through a global database of over a million contacts Cision connects you with the most influential people in print, broadcast and social media.
Database of more than one million contacts, outlets and editorial calendars journalists, bloggers and social influencers. Publish your content to TIME, The New York Times, Fast Company and CNN. Find influencers in traditional media such as print and radio, as well as social and online. Measure the results of campaigns such as impressions, clicks and geographic location of users. Also see social analytics and integrate with Google Analytics. Distribute press releases to newspapers, magazines, journals, news desks, news bureaus and wire services.Get reports on your press releases including where they appeared, the impressions and other coverage summaries.
With Cision, it's so easy to send out press releases to a select group of editorial contacts. It's also very easy to train new employees to use the system because it is intuitive and allows users to search according to geography, a contact's name, outlet, focus, title, etc. I like that I can easily find my lists and look back at previous distributions, even tracking who opened my emails. I like that Cision provides a support team so that I can call them with any questions or problems that I may have.
Likes : With Cision, it's so easy to send out press releases to a select group of editorial contacts. It's also very easy to train new employees to use the system because it is intuitive and allows users to search according to geography, a contact's name, outlet, focus, title, etc. I like that I can easily find my lists and look back at previous distributions, even tracking who opened my emails. I like that Cision provides a support team so that I can call them with any questions or problems that I may have.
Dislikes : I don't like that if you accidentally make an error while saving a list, there is no way to go back and edit the list to a previous version. This makes it difficult if you or a colleague make an error within a list or delete a list by accident. It's definitely happened to me more than once, and I've had to rebuild the list from memory. I also wish it was easier to add contacts once you are in the process of sending out a distribution. Cision requires you to know the exact spelling of the person's name in order to search for them if you want to add someone last minute who is not currently in your list. Cision is sometimes picky in the way that you use the search function. For instance, if a magazine has & in the title, Cision will not always find it if you spell out 'and'. Having to know the exact title makes the search process a bit more cumbersome.
Problems & Benefits : Cision saves time because it saves all of your contacts and publications in lists that you create. We separate them by key factors such as clients, industries, locations, etc. so that we always know where to find them. It is also helpful that Cision provides contact information for the personnel in the system as well as outlet information. Our clients ask for descriptions of the outlets, as well as the number of print subscribers and monthly website visitors so it is great to have this information on hand.
Tools/Features Used : We utilize Cision for list building, distribution and searching for contact information for journalists, outlet information such as circulation, ad rates, editorial descriptions, etc.
Switched to Cision? No
Cision Headed in Right Direction? Yes
Recency of Experience : Less than 6 months
Recommendations to Others : Cision has lots of webinars and great information on their blog that are helpful in learning more about PR, marketing, etc. Look to the webinars to learn how to get the most out of your subscription.
Other Comments : N/A
Jun 30, 2016