Company
MailChimp
WAR Score™
( 4.5 )
Write a Review

WhataSoftware Rating Score Learn More

4.5/5

Software Advice

4.6/5

Capterra

4.5/5

Other Sources

4.2/5

Overview

MailChimp is an online software solution that brings efficiency and organization to the email marketing process by allowing management and tracking of subscribers, campaigns and responses all in one location. Offers the option of connecting to other services as well as customizable templates for use.

If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month absolutely free. No expiring trial, contract, or credit card required.

Specifications

  • Number of Users: N/A
  • Sessions: Small - Less than 10K, Medium - Less than 25K, Large - Less than 50K, Extra Large - Less than 100K, Enterprise - 100,000+
  • Pricing: Free Trial, Premium
  • Device Supported: Web Based (OS Agnostic)

Benefits

Connect your store, sell more stuff

When you connect your store with one of MailChimp’s hundreds of e-commerce integrations, you can create targeted campaigns, automate helpful product follow-ups, and send back-in-stock messaging.

Flexible design for brands of any size

Use our easy drag and drop designer to create campaigns that match your style. Want to build your own email? MailChimp's collaboration options, like multi-user accounts and comments inside the editor, will speed up the design process and fit right into your workflow.

Powerful automation for online sellers

MailChimp’s robust marketing automation makes sure your emails get to the right people at the right time.

Media

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Avg. Rating

  • Overall
    ( 4.7 )
  • Ease of Use
    ( 4.2 )
  • Quality
    ( 4.7 )
User Reviews ( 3 ) WRITE A REVIEW
  • ESSENTIAL SERVICE FOR E-MAIL COMMUNITY COMMUNICATIONS
  • Comments ( 0 )

Easy to use. Price structure favors Nonprofit organizations with moderate e-mail use and e-mail lists.

Likes : Easy to use. Price structure favors Nonprofit organizations with moderate e-mail use and e-mail lists.

Dislikes : I cannot think of ANYthing I dislike about MailChimp.

Problems & Benefits : We put out a professional email blast to our community every Sunday. Sometimes an extra special notice/announcement.

Tools/Features Used : Email Designer, Email Templates, Multi-User Accounts, Merge Tags, Custom Forms, Segmentation and Groups, Advanced Segmentation, Subscriber Profiles

Switched to MailChimp? Yes

MailChimp Headed in Right Direction? Yes

Recency of Experience : 1-2 years

Recommendations to Others : We had tried other e-mail systems. Mailchimp was the best and the cheapest.

Other Comments : For non-profit organizations, nothing is better than MailChimp

  • Comments

N/A

User
Richard R.
Jun 13, 2016
  • Overall
    ( 5.0 )
  • Ease of Use
    ( 3.5 )
  • Quality
    ( 4.5 )
  • Simple-to-use email marketing solution
  • Comments ( 0 )

It’s very easy to upload and import your contacts into MailChimp in order to build your lists. You can add people individually or put an entire spreadsheet of contacts into a list. I like that MailChimp keeps my contacts organized and that I can save multiple lists for different projects or even different clients. Another great feature is that you can export the data that MailChimp gathers for your campaigns, like open rate, click rate and even how many people unsubscribed. By being able to see which links within your email were clicked, you can figure out which content is most compelling to readers and use that to improve your next email marketing campaign.

Likes : It’s very easy to upload and import your contacts into MailChimp in order to build your lists. You can add people individually or put an entire spreadsheet of contacts into a list. I like that MailChimp keeps my contacts organized and that I can save multiple lists for different projects or even different clients. Another great feature is that you can export the data that MailChimp gathers for your campaigns, like open rate, click rate and even how many people unsubscribed. By being able to see which links within your email were clicked, you can figure out which content is most compelling to readers and use that to improve your next email marketing campaign.

Dislikes : MailChimp emails can easily be labeled as spam and end up missing your target audience's inboxes.

Problems & Benefits : Our problem was that we needed to send nicely designed emails to a large group of people for a client. MailChimp is a great email marketing tool that allows me to send emails to a list of contacts that I choose and then track the results. I really like that it's an easy-to-use solution and has built-in analytics to provide me with greater insight into the success or failure of my campaign. It saves us time and helps reduce costs.

Tools/Features Used : We like the data reporting feature that allows you to track the success of your campaigns and compare them to the industry average.

Switched to MailChimp? No

MailChimp Headed in Right Direction? Yes

Recency of Experience : Less than 6 months

Recommendations to Others : The free version is a great starting point. You can always upgrade if you are hitting the maximum send limit.

Other Comments : N/A

  • Comments

N/A

User
Jess M.
Feb 28, 2017
  • Overall
    ( 4.5 )
  • Ease of Use
    ( 4.5 )
  • Quality
    ( 5.0 )
  • MailChimp for email marketing just works
  • Comments ( 1 )

The templates and layout in Mailchimp is easy to figure out.

Likes : The templates and layout in Mailchimp is easy to figure out.

Dislikes : The pricing is a bit high but you do get quality with Mailchimp

Problems & Benefits : We needed to send out email to our non profit's mailing list. This is how we raise funds.

Tools/Features Used : List manager, email templates, also we are able to use Zapier integration to easily add new names to our lists.

Switched to MailChimp? Yes

MailChimp Headed in Right Direction? Yes

Recency of Experience : 6-12 months

Recommendations to Others : Mailchimp is one of the more stable email marketing platforms. Check it out.

Other Comments : N/A

  • Comments

Workflow automation : This is another powerful addition to Mailchimp which has really transformed our workplace. We can add lots of automated workflow processes to cut down on time.
~ Sergent D

User
Sergent D.
May 12, 2016
  • Overall
    ( 4.5 )
  • Ease of Use
    ( 4.5 )
  • Quality
    ( 4.5 )