Overview

Pardot's entry in the customer management software market is specifically geared towards mid-sized business-to-business (B2B) companies needing sales and marketing automation. It claims a customer retention rate of 96% among its more than 300 customer companies in 10 different countries, and that’s without a contractual term obligation as this is a web-based SaaS solution built on the Force.com platform.

Specifications

• Number of Users: N/A
• Sessions: N/A
• Pricing: Free Trial, Premium
• Device Supported: Web Based (OS Agnostic), Android, Iphone

Benefits

Pardot's entry in the customer management software market is specifically geared towards mid-sized business-to-business (B2B) companies needing sales and marketing automation. It claims a customer retention rate of 96% among its more than 300 customer companies in 10 different countries, and that’s without a contractual term obligation as this is a web-based SaaS solution built on the Force.com platform.

Editors' Review of Pardot

Our 6 point review of BillQuick

In this video, we analyze the Pardot software product on 6 critical dimensions: Usability, Maintainability, Performance, Integration Ease, Functionality and Customer Support.

Pros

Users are particularly impressed with the support supplied when going through the implementation process, as well as the ongoing support offered when users need it. The company stands with you every step of the way, providing all the support needed for success. Other users highlight the extensive data that can be gathered about prospects and leveraged into actionable insights for making better marketing decisions. The tools and editors available within the system seem to transform anyone into marketing design experts. 

Cons

Because the company has been acquired by Salesforce, some users note that the integration with other CRM systems such as SugarCRM seems to be falling by the wayside, which is unfortunate, but perhaps not surprising. Several users have noted that the reporting capabilities in Pardot are limited and need serious improvement. As it stands, it looks like many users turn to other applications for reporting, but then might run into a variety of problems when doing that depending on how well the two integrate.