With this marketing automation software from eTrigue, small to medium sized businesses can build email campaigns, landing pages or sophisticated multi stage nurturing programs. eTrigue gives you the tools to analyze your marketing programs and understand the effectiveness of your campaigns. You can identify which programs have delivered qualified prospects to sales, and also understand why. The eTrigue DemandCenter uses a drag-and-drop interface to facilitate campaign building whilst contextual progressive forms can assist in improving conversion rates.
DemandCenter enables you to analyze and quantify your marketing programs to demonstrate individual campaign and message effectiveness, focus on individual tactics and then generate detailed reports.With an open API, eTrigue's DemandCenter is fully integrable with CRM and other systems.Identify which programs have converted prospects to sales, and review each of those prospects' digital history to understand why.Pre-configured, customizable dashboards identify which lead sources, campaigns and messages are generating the most interest. Lead nurturing and automated marketing then ensure that information is targeted and triggered based on prospect behaviors.