Sales intelligence software are smart sales automation software applications designed to give sales professionals biographical and background information on prospects and contacts including company, industry, size, revenue potential and more. Using this sales intelligence, sales professionals are better able to target their marketing and sales efforts to identify the best qualified prospects for their products and services. With the growth of machine learning and artificial intelligence, the sales function is getting into the game of using software and algorithms to increase their likelihood of closing. Most sales intelligence software are integrated into customer relationship management (CRM) platforms and systems to provide seamless data exchange between existing contact database and prospecting databases. New age tools are increasingly referring to themselves as Sales AI tools.
InsideView is a marketing intelligence platform that creates results across sales and marketing organizations.
ZoomInfo helps sales and marketing teams accelerate growth by providing the most accurate and actionable B2B contact and company information.