A vertical market is one which providers specialize in products and services that are specific to one particular trade, industry or an extremely specialized group of customers. This is in direct contrast to a horizontal market, in which providers cater to a much broader audience, where targeted customers comprise a much larger group, and products and services can even be aimed at the generalized grouping of “everyone.”
When looking at vertical market software, these are products that are narrowly tailored to meet very specific industry or professional needs. One example of many would be point-of-sale software for the restaurant or hospitality industry.
Dossier Systems is a leading provider of intuitive fleet maintenance management software solutions for the surface transportation industry.
The WebPT EMR/PM medical software solution is specifically geared towards rehabilitation therapists.
In a competitive landscape, Caremerge helps organizations manage Vertical Market operations.
Deem is a leading Commerce-as-a-Service company that connects a large and diverse ecosystem of customers, merchants and partners a commerce network
Ivalua is a company founded on the idea that top performing organizations are empowered by great technology.
Enviance is an environmental ERP compliance solution for private and governmental organizations.